System for delivery of XR ad programs

ABSTRACT

Aspects of the subject disclosure may include, for example, a method including obtaining an advertisement package, wherein the advertisement package defines an interactive extended reality advertisement and includes a plurality of optional features; obtaining information about a user, their equipment, and their environment; creating an interactive extended reality advertisement by choosing a selected feature of the plurality of optional features according to the user information; and presenting the interactive extended reality advertisement to the user equipment. Other embodiments are disclosed.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No.16/100,503, filed Aug. 10, 2018, which is incorporated herein byreference in its entirety.

FIELD OF THE DISCLOSURE

The subject disclosure relates to extended reality advertising.

BACKGROUND

Interactive advertisements are increasingly required to engage andentertain users even for simple product marketing. Traditionally, thismay involve a static on-screen display with a call to action (CTA) via abarcode, secondary application, etc.

BRIEF DESCRIPTION OF THE DRAWINGS

Reference will now be made to the accompanying drawings, which are notnecessarily drawn to scale, and wherein:

FIG. 1A and FIG. 1B depict an illustrative embodiment of a method inaccordance with various aspects described herein.

FIG. 2 is a block diagram illustrating an example, non-limitingembodiment of a communications network in accordance with variousaspects described herein.

FIG. 3 depicts an illustrative embodiment of a method in accordance withvarious aspects described herein.

FIG. 4 is a block diagram illustrating an example, non-limitingembodiment of a virtualized communication network in accordance withvarious aspects described herein.

FIG. 5 is a block diagram of an example, non-limiting embodiment of acomputing environment in accordance with various aspects describedherein.

FIG. 6 is a block diagram of an example, non-limiting embodiment of amobile network platform in accordance with various aspects describedherein.

FIG. 7 is a block diagram of an example, non-limiting embodiment of acommunication device in accordance with various aspects describedherein.

DETAILED DESCRIPTION

The subject disclosure describes, among other things, illustrativeembodiments for extended reality advertising. Other embodiments aredescribed in the subject disclosure.

One or more aspects of the subject disclosure include a method includingobtaining an advertisement package, wherein the advertisement packagedefines an interactive extended reality advertisement and includes aplurality of optional features; obtaining information about a user,their equipment, and their environment; creating an interactive extendedreality advertisement by choosing a selected feature of the plurality ofoptional features according to the user information; and presenting theinteractive extended reality advertisement to the user equipment.

One or more aspects of the subject disclosure include a machine-readablestorage medium, comprising executable instructions that, when executedby a processing system including a processor, facilitate performance ofoperations at a storage device, comprising: obtaining user informationabout a user, their equipment, and their environment; choosing a productfrom a plurality of products according to the user information;obtaining an advertisement package for the product, wherein theadvertisement package defines an interactive extended realityadvertisement for the product and includes a plurality of optionalfeatures; creating an interactive extended reality advertisement for theproduct by choosing a selected feature of the plurality of optionalfeatures according to the user information; and presenting theinteractive extended reality advertisement for the product through theuser equipment.

One or more aspects of the subject disclosure include A device,comprising: a processing system including a processor; and a memory thatstores executable instructions that, when executed by the processingsystem, facilitate performance of operations, the operations comprising:obtaining first information about a first user, a first user equipment,and a first user environment; choosing a product from a plurality ofproducts according to the first information; obtaining an advertisementpackage for the product, wherein the advertisement package defines aninteractive extended reality advertisement for the product and includesa plurality of optional features; creating a first interactive extendedreality advertisement for the product by choosing and customizing afirst selected feature of the plurality of optional features accordingto the first information; presenting the first interactive extendedreality advertisement for the product to the first user equipment;obtaining second information about a second user, a second userequipment, and a second user environment; creating a second interactiveextended reality advertisement for the product by choosing andcustomizing a second selected feature of the plurality of optionalfeatures according to the second information; and presenting the secondinteractive extended reality advertisement for the product to the seconduser equipment.

As used herein, the term extended reality (XR) applies to augmentedreality (AR) and overlays, virtual reality (VR) simulated environment,and/or mixed reality (MR) with overlays and physical objects or actors.Embodiments disclosed herein advertisement packages for specificproducts, services, and/or companies. While the advertisement packagesare aimed at promoting specific products, for example, they are used toproduce customizable ads aimed at each user based on their context, suchas their equipment, their environment, etc. For example, the ads may bepersonalized for a user's environment, such as the available space,location, layout, etc. The ads may be personalized based on userbehavior/preferences. The ads may be built from the advertisementpackages, as needed, to adapt to the user and their context, such thateach user experience is unique. In some embodiments, users may share adsor portions thereof with other users, in which case ads need not becompletely unique and may share select features, which may be adaptedfor other user contexts.

For example, as advertisement for a movie could replace the faces ofeveryone around the user with the face of an actor in the movie. Asimilar advertisement could replace the faces of someone around the userwith the face of an actor extoling the virtues of a product. In bothcases, the faces would track the people around the user, therebyaccounting for the user's environment. A third ad could replace thefaces of someone around the user with the face of an actor, of whom theuser is a fan, extoling the virtues of a product, thereby alsoaccounting for the user themselves. The third ad could replace the facesof someone around the user with the face of a cartoon character, wherethe user is a child, extoling the virtues of a product, thereby alsoaccounting for the user themselves.

In some embodiments, an optional feature of an advertisement packagemight include a movie character that interacts with the user'senvironment. For example, where the user is a Star Wars fan, thecharacter might be a Storm Trooper, who appears to walk around theuser's environment (including objects and people therein) and interactswith the user. This interaction could include extoling the virtues of aproduct, such as a beverage. If the user's environment includes abeverage can, the can might appear as the actual product beingadvertised and the character might appear to take a drink and appear toenjoy it. Alternatively, the can might appear as a competitive productand the character might appear to take a drink and appear to dislike it.Should the user not pay attention, the character may become moreagitated, loud, and/or demanding.

Another advertisement package for a car, for example, might show the cardriving by, if the user is outside the car may appear to drive by. Ifinside, the user's environment may appear as a garage, where the car isparked, allowing the user a closer inspection.

Some embodiments may employ other features to engage the user(s), suchas riddles or other mini-games that garner user engagement. Continuedengagement and/or interaction may unlock additional features from theadvertisement package.

In some embodiments, all of these features, and how they are presented,are dependent on the user's equipment, and the capabilities thereof.

The success of these advertisement packages can be tracked, with thatinformation leading to more effective advertising. For example, whichfeatures garnered more attention and/or engagement may be determined,such that similar features can be included in future advertisementpackages.

Other Star Wars examples may include C3PO in the user's living roomasking for help. This interaction may include a riddle, such as C3POsaying “they took the prisoners to the same place as” in one of themovies and asking “where was that again?”

Luke may appear in the room fighting a battle, when he loses his lightsaber, which falls on the user's coffee table. If the user tosses it tohim, he wins the fight.

Stormtroopers could be presented invading the user's living room. Theuser may see a blaster appear in front of them. The user can shoot atthe troopers. These are examples of possible advertisements featurescontained in one or more advertisement packages for a movie. In eachcase, the user and their context are considered in deciding whichfeatures, and how to present the features to the user in an actualadvertisement.

Advertisements for products could include overlaying a newer TV on theuser's TV, thereby accounting for the user's equipment and environment.Advertisements for sports, sports teams, or sporting events mightinclude a player, of whom the user is a fan, sitting on the user's couchasking trivia questions and/or discussing the sport or sporting event.

Advertisements of television shows and/or movies may include a sceneprojected into the user's home. Extras may be used to fill space and/oronly primary characters may be displayed in a smaller spaces. Explicitvisuals and/or costumes may be removed if minors are present. Objects inthe home, such as a TV remote, may appear to be different objects, suchas a light saber, blaster, or pistol. If the user is mobile, a charactermay appear walking next to them talking with them.

Through interaction/engagement, users may gain access to exclusivecontent, such as trailers; promotions, such as posters, discounts,early-access to tickets; and/or unlockable digital assets, such as an ARposter or achievement badge.

Some embodiments dynamically build each user's experience based on theuser's environment and context. Some embodiments present pre-determinedinteractions executed for each user's environment and context. Theseinteractions may be completely scripted and automated, loosely scriptedand performed by actors remote from the user, or any combinationthereof.

Referring now to FIG. 1A and FIG. 1B, an illustrative embodiment of amethod is shown in accordance with various aspects described herein. Asshown in 11, an advertiser creates, or has created, an advertisementpackage for something they wish to advertise, such as a product,service, company, etc. The advertisement package may include a pluralityof features that may or may not be utilized in any specific ad. Thesefeatures may include film clips for use in an XR environment and/orother XR features, such as virtual objects, sights, sounds, smells, etc.

As shown in 12, the advertisement package may include a description ofspace requirements for each of the optional features. As shown in 13,the advertisement package may include a description of additionaloptional props and/or objects. As shown in 14, the advertisement packagemay include a description of overlay targets and/or desirableinteractions. For example, advertisement package for a television, maysuggest overlaying views of that television over other screens (such asTVs, monitors, etc.) that may or may not appear in the user'senvironment. As shown in 15, these descriptions and optional featuresare compiled into the advertisement package.

As shown in 16, the advertisement package may be transmitted along withother programming content. In some embodiments, information about theuser may also be transmitted. When the user's equipment receives theadvertisement package, as shown in 17, the package is analyzed todetermine object of interest. In some embodiments, the user's equipmentstores information about the user, such as demographics and/orpreferences, with may be considered during this initial analysis of theadvertisement package.

As shown in 18, it is determined whether the user's environment isknown. If not, as shown in 19, user's equipment may perform a scan ofthe user's environment, or otherwise garner information about the user'senvironment through sensors. This information gathering can also includegathering information about the user's equipment. For example, as shownin 20, it can be determined what real world devices, equipment, or otherobjects can interact with an XR environment. As shown in 21, as thesedevices are discovered, connection and/or control is established for usein the XR environment.

As shown in 22, the user's equipment and additional XR devices and/orobjects are cataloged for use with features of the advertisement packageto create a specific ad. As shown in 23, information about the user,their equipment, and their user environment is analyzed. For example,any available user demographic and or preference data may be considered.More specifically, should the user be a minor explicit content oroptional features within the advertisement package may be deselected,skipped, or otherwise not used to create the specific instance of thead. Similarly, if the user's environment is too small, certain contentor optional features within the advertisement package may be deselected,skipped, or otherwise not used to create the specific instance of thead. On the other hand, if the user is an adult and/or their environmentis large enough, certain content or optional features within theadvertisement package may be selected, chosen, or otherwise used tocreate the specific instance of the ad.

As shown in 24, the ad is projected into the XR environment surroundingthe user. As shown in 25 objects matching optional features, such asprops may be detected. If such objects are detected, such optionalfeatures may be overlaid on the objects, as shown in 26. For example, inan ad for a television, the advertised television may be overlaid on areal world television in the user's environment. Where possible, asshown in 27, XR devices are manipulated or controlled in accordance withthe advertisement package.

During presentation of the ad, the user's engagement or interaction withthe ad may be monitored, as shown in 28. In some embodiments, the user'sengagement or interaction may unlock or otherwise trigger additional orspecial features from the advertisement package, as shown in 29 and 30.Should engagement or interaction wane, more dramatic and/or obtrusivefeatures from the advertisement package may be incorporated into the ad,as shown in 31 and 32. In any case, the ad continues until it has runits course, as shown in 33.

In some embodiments, as shown in 34, the user may choose to share theirexperience with others, such as friends. As shown in 35, the user'sinteractions with the ad may be included in what gets shared with theuser's friends. In any case, the user's experience with the ad, whichwas tailored to that user, their equipment, and environment may beshared with other users. This shared ad may be presented just as it wasfor the initial user, or may be adapted to the second user, theirequipment, and/or environment. In some embodiments, an ad for a seconduser is recreated from the advertisement package specifically for thesecond user, without regard to the first user, such that the seconduser's experience with the ad is completely independent of the firstuser's experience with the ad.

Each user's experience, engagement, and interaction with the ad may bemonitored. As shown in 36, advertisement packages may be improved orotherwise adapted through continual learning of which features were mosteffective in instigating user engagement or interaction with the ad.Similar features may be added to the advertisement packages and/ordisparate features may be removed, according to such monitoring and/orlearning.

Referring now to FIG. 2, a block diagram is shown illustrating anexample, non-limiting embodiment of a communications network 100 inaccordance with various aspects described herein. For example,communications network 100 can facilitate in whole or in partpresentation of XR advertisements and/or advertisement packages, asdescribed herein. In particular, a communications network 125 ispresented for providing broadband access 110 to a plurality of dataterminals 114 via access terminal 112, wireless access 120 to aplurality of mobile devices 124 and vehicle 126 via base station oraccess point 122, voice access 130 to a plurality of telephony devices134, via switching device 132 and/or media access 140 to a plurality ofaudio/video display devices 144 via media terminal 142. In addition,communication network 125 is coupled to one or more content sources 175of audio, video, graphics, text and/or other media. While broadbandaccess 110, wireless access 120, voice access 130 and media access 140are shown separately, one or more of these forms of access can becombined to provide multiple access services to a single client device(e.g., mobile devices 124 can receive media content via media terminal142, data terminal 114 can be provided voice access via switching device132, and so on).

The communications network 125 includes a plurality of network elements(NE) 150, 152, 154, 156, etc. for facilitating the broadband access 110,wireless access 120, voice access 130, media access 140 and/or thedistribution of content from content sources 175. The communicationsnetwork 125 can include a circuit switched or packet switched network, avoice over Internet protocol (VoIP) network, Internet protocol (IP)network, a cable network, a passive or active optical network, a 4G, 5G,or higher generation wireless access network, WIMAX network,UltraWideband network, personal area network or other wireless accessnetwork, a broadcast satellite network and/or other communicationsnetwork.

In various embodiments, the access terminal 112 can include a digitalsubscriber line access multiplexer (DSLAM), cable modem terminationsystem (CMTS), optical line terminal (OLT) and/or other access terminal.The data terminals 114 can include personal computers, laptop computers,netbook computers, tablets or other computing devices along with digitalsubscriber line (DSL) modems, data over coax service interfacespecification (DOCSIS) modems or other cable modems, a wireless modemsuch as a 4G, 5G, or higher generation modem, an optical modem and/orother access devices.

In various embodiments, the base station or access point 122 can includea 4G, 5G, or higher generation base station, an access point thatoperates via an 802.11 standard such as 802.11n, 802.11ac or otherwireless access terminal. The mobile devices 124 can include mobilephones, e-readers, tablets, phablets, wireless modems, and/or othermobile computing devices.

In various embodiments, the switching device 132 can include a privatebranch exchange or central office switch, a media services gateway, VoIPgateway or other gateway device and/or other switching device. Thetelephony devices 134 can include traditional telephones (with orwithout a terminal adapter), VoIP telephones and/or other telephonydevices.

In various embodiments, the media terminal 142 can include a cablehead-end or other TV head-end, a satellite receiver, gateway or othermedia terminal 142. The display devices 144 can include televisions withor without a set top box, personal computers and/or other displaydevices.

In various embodiments, the content sources 175 include broadcasttelevision and radio sources, video on demand platforms and streamingvideo and audio services platforms, one or more content data networks,data servers, web servers and other content servers, and/or othersources of media.

In various embodiments, the communications network 125 can includewired, optical and/or wireless links and the network elements 150, 152,154, 156, etc. can include service switching points, signal transferpoints, service control points, network gateways, media distributionhubs, servers, firewalls, routers, edge devices, switches and othernetwork nodes for routing and controlling communications traffic overwired, optical and wireless links as part of the Internet and otherpublic networks as well as one or more private networks, for managingsubscriber access, for billing and network management and for supportingother network functions.

As shown, the communications network 100 may include one or more XRdevices 160. The XR devices 160 may connect to the communicationsnetwork 100 through any of the broadband access 110, the access terminal112, the wireless access 120, the base station or access point 122, thevoice access 130, the switching device 132, the media access 140, themedia terminal 142, or any combination thereof. This connection may bedirect or indirect, such as via the data terminal(s) 114, the mobiledevice(s) 124, the vehicle(s) 126, the telephony device(s) 134, theaudio/video display device(s) 144, or any combination thereof. The XRdevices 160 may comprise any of VR goggles, projectors, soundgenerators, smell generators, haptic generators, etc. The XR devices 160may also comprise any XR recognizable and/or controllable object. The XRdevices 160 may also comprise processing systems to manage, control, orcoordinate any of these devices.

FIG. 3 depicts an illustrative embodiment of a method 200 in accordancewith various aspects described herein. As shown in 202, a processingsystem, such as one or more of the network elements 150, 152, 154, 156and/or the XR devices 160 receives, obtains, or reviews userinformation. This user information may include information about theuser themselves, such as demographics and/or preferences. This userinformation may include information about the user's equipment, such asidentification, configuration, location, capabilities, etc. This userinformation may include information about the user's environment, suchas size, configuration, layout, location, etc.

As shown in 204, the processing system determines or chooses a product,company, or service for which to present advertisements to the user.This determination may be done independently of the user, such as merelyfollowing a prearranged order or schedule, or based on the user, such asby determining which product, company, or service would be of interestto the user based on the user information.

As shown in 206, the processing system receives, obtains, or reviews anadvertisement package for the product, company, or service. Theadvertisement package may define an interactive XR advertisement for theproduct, company, or service. The advertisement package may include aplurality of optional features. For example, the advertisement packagemay include features for use in large environments, small environments,loud environments, quiet environments, crowded environments, vacantenvironments, indoor environments, outdoor environments, etc. Theadvertisement package may include features able to take advantage ofdifferent user equipment. For example, the advertisement package mayinclude features specifically designed to incorporate VR goggles,projectors, sound generators, smell generators, and/or hapticgenerators, etc. Some of these features may depend on certain devices,such that if no smell generator is present, for example, that featurewould not be invoked. Some embodiments may pick and choose featuresbased at least in part on what equipment is available. The advertisementpackage may include features targeted for different types of users, suchas based on demographics and/or preferences. For example, some featuresmay be used for adults, where other features are used for children.Similarly, some features may be too dramatic and/or obtrusive forcertain users, based on their preferences. In any case, advertisementpackage may include a plurality of optional features from which one ormore features may be chosen, based on the user information.

It should be noted that steps 202, 204, and 206 may be performed atroughly the same time. In some embodiments, not all steps are actuallyperformed. For example, the processing system may simply obtain userinformation and the advertisement package, without having made adetermination as to the product, company, or service to advertise to theuser. This may occur where a service provider uses a predetermined listor schedule for the advertisement packages. In some embodiments, steps202, 204, and 206 are closely related and may even be dependent uponeach other. In some embodiments, some of steps 202, 204, and 206 areperformed sequentially.

Once the user information and the advertisement package are received,obtained, and/or reviewed, a specific targeted ad is created, based atleast in part on the user information, as shown in 208. This creationmay include choosing one or more features from the optional features toinclude in the targeted ad, according to the user information. Thiscreation may also include customizing one or more of the selectedfeatures. For example, a feature may specify that a percentage of facesaround the user be overlain with that of an actor or character.Customization may include choosing which faces to overlay, based on theuser's environment. As another example, a feature may specify that facesaround the user be overlain with that of an actor or character of whichthe user is a fan. Customization may include choosing which actor orcharacter to overlay, based on the user's demographics, preferences, orother information known about the user, such as behavior or viewinghabits.

Features may be selected or chosen and/or customized based on anyportion, or combination of portions, of the user information. Forexample, features may be chosen based on the user's equipment andcustomized based on the user's environment. Features may be chosen basedon the user's equipment and customized based on information known aboutthe user themselves. Features may be chosen based on the user'senvironment and customized based on information known about the userthemselves. Features may be chosen based on the user's environment andcustomized based on the user's environment. Features may be chosen basedon information known about the user themselves and customized based onthe user's environment and/or equipment. Because user information isexpected to be different for different users, different targets ads maybe created for different users, using the same advertisement package.

As shown in 210, the targeted ad is presented to the user(s) throughtheir equipment. This may entail presentation using VR goggles,projectors, sound generators, smell generators, and/or hapticgenerators, etc. This may entail recognizing and/or controlling any XRrecognizable and/or controllable objects. This presentation may beisolated to a single user, such that they are the only one experiencingthe presentation. In some embodiments, the presentation is to multipleusers, such that multiple users experience the presentation.

During presentation, as shown in 212, the user's interaction orengagement with the ad may be monitored. Should the user's interactionor engagement be less than desired, the ad may be modified to increasethe user's interaction or engagement, as shown in 214. For example,additional features may be selected and incorporated into the targetedad. In some embodiments, features already incorporated into the targetedad are further modified. For example, more dramatic and/or obtrusivefeatures from the advertisement package may be incorporated into the adand/or features already incorporated into the targeted ad may be mademore dramatic and/or obtrusive. In some embodiments, the user'sinteraction or engagement with the ad may unlock or otherwise triggeradditional or special features from the advertisement package.Monitoring the user's interaction or engagement with the ad may also beused to modify the advertisement package, as shown in 216. For example,features the regularly cause the user's engagement or interaction wanemay be deleted from the advertisement package.

In some embodiments, a user may share his or her experience with otherusers, such as friends. Thus, as shown in 218, it may be determined atany time, during or after presentation of the ad, whether the user hasrequested to share the ad with a friend or other user. If not, ofcourse, nothing need happen. If so, as shown in 220, user informationrelated to the subsequent user may be received, obtained, and/orreviewed. Such information may come from a variety of sources. Forexample, an initiating user (the one who requested to share the ad) mayprovide information that identifies the subsequent user. Thereafter, theprocessing system may review its own files about the user and/or requestadditional user information, such as from the subsequent user'sequipment.

As shown in 222, the ad which was targeted to the initiating user may beadapted for the subsequent user. For example, the subsequent user mayhave slightly different equipment, environment, demographics, and/orpreferences than the initiating user. Rather than completely startingfrom scratch, the ad targeted to the initiating user may be adapted forpresentation to the subsequent user based on the user informationrelated to the subsequent user. In this manner, the initiating user andthe subsequent user may have similar, or identical experiences with thead.

Of course, during presentation of the adapted ad, as shown in 224, thesubsequent user's interaction or engagement with the ad may bemonitored, as shown in 226. Should the subsequent user's interaction orengagement be less than desired, the adapted ad may be modified toincrease the user's interaction or engagement, as shown in 228. Forexample, additional features may be selected and/or features alreadyincorporated into the adapted ad are further modified. In someembodiments, the subsequent user's interaction or engagement with the admay unlock or otherwise trigger additional or special features from theadvertisement package. Monitoring the subsequent user's interaction orengagement with the adapted ad may also be used to modify theadvertisement package, as shown in 230.

As discussed above, different targets ads may be created for differentusers, using the same advertisement package. Thus, any portion of themethod 200 may be performed for different users, and may result indifferent targeted ads for different users.

While for purposes of simplicity of explanation, the respectiveprocesses are shown and described as a series of blocks in FIG. 3, it isto be understood and appreciated that the claimed subject matter is notlimited by the order of the blocks, as some blocks may occur indifferent orders and/or concurrently with other blocks from what isdepicted and described herein. Moreover, not all illustrated blocks maybe required to implement the methods described herein.

Referring now to FIG. 4, a block diagram 300 is shown illustrating anexample, non-limiting embodiment of a virtualized communication networkin accordance with various aspects described herein. In particular avirtualized communication network is presented that can be used toimplement some or all of the subsystems and functions of communicationnetwork 100, the subsystems and functions of system and method 200presented in FIGS. 1, 2, and 3. For example, virtualized communicationnetwork 300 can facilitate in whole or in part presentation of XRadvertisements and/or advertisement packages.

In particular, a cloud networking architecture is shown that leveragescloud technologies and supports rapid innovation and scalability via atransport layer 350, a virtualized network function cloud 325 and/or oneor more cloud computing environments 375. In various embodiments, thiscloud networking architecture is an open architecture that leveragesapplication programming interfaces (APIs); reduces complexity fromservices and operations; supports more nimble business models; andrapidly and seamlessly scales to meet evolving customer requirementsincluding traffic growth, diversity of traffic types, and diversity ofperformance and reliability expectations.

In contrast to traditional network elements—which are typicallyintegrated to perform a single function, the virtualized communicationnetwork employs virtual network elements (VNEs) 330, 332, 334, etc. thatperform some or all of the functions of network elements 150, 152, 154,156, etc. For example, the network architecture can provide a substrateof networking capability, often called Network Function VirtualizationInfrastructure (NFVI) or simply infrastructure that is capable of beingdirected with software and Software Defined Networking (SDN) protocolsto perform a broad variety of network functions and services. Thisinfrastructure can include several types of substrates. The most typicaltype of substrate being servers that support Network FunctionVirtualization (NFV), followed by packet forwarding capabilities basedon generic computing resources, with specialized network technologiesbrought to bear when general purpose processors or general purposeintegrated circuit devices offered by merchants (referred to herein asmerchant silicon) are not appropriate. In this case, communicationservices can be implemented as cloud-centric workloads.

As an example, a traditional network element 150 (shown in FIG. 2), suchas an edge router can be implemented via a VNE 330 composed of NFVsoftware modules, merchant silicon, and associated controllers. Thesoftware can be written so that increasing workload consumes incrementalresources from a common resource pool, and moreover so that it'selastic: so the resources are only consumed when needed. In a similarfashion, other network elements such as other routers, switches, edgecaches, and middle-boxes are instantiated from the common resource pool.Such sharing of infrastructure across a broad set of uses makes planningand growing infrastructure easier to manage.

In an embodiment, the transport layer 350 includes fiber, cable, wiredand/or wireless transport elements, network elements and interfaces toprovide broadband access 110, wireless access 120, voice access 130,media access 140 and/or access to content sources 175 for distributionof content to any or all of the access technologies. In particular, insome cases a network element needs to be positioned at a specific place,and this allows for less sharing of common infrastructure. Other times,the network elements have specific physical layer adapters that cannotbe abstracted or virtualized, and might require special DSP code andanalog front-ends (AFEs) that do not lend themselves to implementationas VNEs 330, 332 or 334. These network elements can be included intransport layer 350.

The virtualized network function cloud 325 interfaces with the transportlayer 350 to provide the VNEs 330, 332, 334, etc. to provide specificNFVs. In particular, the virtualized network function cloud 325leverages cloud operations, applications, and architectures to supportnetworking workloads. The virtualized network elements 330, 332 and 334can employ network function software that provides either a one-for-onemapping of traditional network element function or alternately somecombination of network functions designed for cloud computing. Forexample, VNEs 330, 332 and 334 can include route reflectors, domain namesystem (DNS) servers, and dynamic host configuration protocol (DHCP)servers, system architecture evolution (SAE) and/or mobility managemententity (MME) gateways, broadband network gateways, IP edge routers forIP-VPN, Ethernet and other services, load balancers, distributers andother network elements. Because these elements don't typically need toforward large amounts of traffic, their workload can be distributedacross a number of servers—each of which adds a portion of thecapability, and overall which creates an elastic function with higheravailability than its former monolithic version. These virtual networkelements 330, 332, 334, etc. can be instantiated and managed using anorchestration approach similar to those used in cloud compute services.

The cloud computing environments 375 can interface with the virtualizednetwork function cloud 325 via APIs that expose functional capabilitiesof the VNEs 330, 332, 334, etc. to provide the flexible and expandedcapabilities to the virtualized network function cloud 325. Inparticular, network workloads may have applications distributed acrossthe virtualized network function cloud 325 and cloud computingenvironment 375 and in the commercial cloud, or might simply orchestrateworkloads supported entirely in NFV infrastructure from these thirdparty locations.

Turning now to FIG. 5, there is illustrated a block diagram of acomputing environment in accordance with various aspects describedherein. In order to provide additional context for various embodimentsof the embodiments described herein, FIG. 5 and the following discussionare intended to provide a brief, general description of a suitablecomputing environment 400 in which the various embodiments of thesubject disclosure can be implemented. In particular, computingenvironment 400 can be used in the implementation of network elements150, 152, 154, 156, access terminal 112, base station or access point122, switching device 132, media terminal 142, and/or VNEs 330, 332,334, etc. Each of these devices can be implemented viacomputer-executable instructions that can run on one or more computers,and/or in combination with other program modules and/or as a combinationof hardware and software. For example, computing environment 400 canfacilitate in whole or in part presentation of XR advertisements and/oradvertisement packages.

Generally, program modules comprise routines, programs, components, datastructures, etc., that perform particular tasks or implement particularabstract data types. Moreover, those skilled in the art will appreciatethat the inventive methods can be practiced with other computer systemconfigurations, comprising single-processor or multiprocessor computersystems, minicomputers, mainframe computers, as well as personalcomputers, hand-held computing devices, microprocessor-based orprogrammable consumer electronics, and the like, each of which can beoperatively coupled to one or more associated devices.

As used herein, a processing circuit includes one or more processors aswell as other application specific circuits such as an applicationspecific integrated circuit, digital logic circuit, state machine,programmable gate array or other circuit that processes input signals ordata and that produces output signals or data in response thereto. Itshould be noted that while any functions and features described hereinin association with the operation of a processor could likewise beperformed by a processing circuit.

The illustrated embodiments of the embodiments herein can be alsopracticed in distributed computing environments where certain tasks areperformed by remote processing devices that are linked through acommunications network. In a distributed computing environment, programmodules can be located in both local and remote memory storage devices.

Computing devices typically comprise a variety of media, which cancomprise computer-readable storage media and/or communications media,which two terms are used herein differently from one another as follows.Computer-readable storage media can be any available storage media thatcan be accessed by the computer and comprises both volatile andnonvolatile media, removable and non-removable media. By way of example,and not limitation, computer-readable storage media can be implementedin connection with any method or technology for storage of informationsuch as computer-readable instructions, program modules, structured dataor unstructured data.

Computer-readable storage media can comprise, but are not limited to,random access memory (RAM), read only memory (ROM), electricallyerasable programmable read only memory (EEPROM), flash memory or othermemory technology, compact disk read only memory (CD-ROM), digitalversatile disk (DVD) or other optical disk storage, magnetic cassettes,magnetic tape, magnetic disk storage or other magnetic storage devicesor other tangible and/or non-transitory media which can be used to storedesired information. In this regard, the terms “tangible” or“non-transitory” herein as applied to storage, memory orcomputer-readable media, are to be understood to exclude onlypropagating transitory signals per se as modifiers and do not relinquishrights to all standard storage, memory or computer-readable media thatare not only propagating transitory signals per se.

Computer-readable storage media can be accessed by one or more local orremote computing devices, e.g., via access requests, queries or otherdata retrieval protocols, for a variety of operations with respect tothe information stored by the medium.

Communications media typically embody computer-readable instructions,data structures, program modules or other structured or unstructureddata in a data signal such as a modulated data signal, e.g., a carrierwave or other transport mechanism, and comprises any informationdelivery or transport media. The term “modulated data signal” or signalsrefers to a signal that has one or more of its characteristics set orchanged in such a manner as to encode information in one or moresignals. By way of example, and not limitation, communication mediacomprise wired media, such as a wired network or direct-wiredconnection, and wireless media such as acoustic, RF, infrared and otherwireless media.

With reference again to FIG. 5, the example environment can comprise acomputer 402, the computer 402 comprising a processing unit 404, asystem memory 406 and a system bus 408. The system bus 408 couplessystem components including, but not limited to, the system memory 406to the processing unit 404. The processing unit 404 can be any ofvarious commercially available processors. Dual microprocessors andother multiprocessor architectures can also be employed as theprocessing unit 404.

The system bus 408 can be any of several types of bus structure that canfurther interconnect to a memory bus (with or without a memorycontroller), a peripheral bus, and a local bus using any of a variety ofcommercially available bus architectures. The system memory 406comprises ROM 410 and RAM 412. A basic input/output system (BIOS) can bestored in a non-volatile memory such as ROM, erasable programmable readonly memory (EPROM), EEPROM, which BIOS contains the basic routines thathelp to transfer information between elements within the computer 402,such as during startup. The RAM 412 can also comprise a high-speed RAMsuch as static RAM for caching data.

The computer 402 further comprises an internal hard disk drive (HDD) 414(e.g., EIDE, SATA), which internal HDD 414 can also be configured forexternal use in a suitable chassis (not shown), a magnetic floppy diskdrive (FDD) 416, (e.g., to read from or write to a removable diskette418) and an optical disk drive 420, (e.g., reading a CD-ROM disk 422 or,to read from or write to other high capacity optical media such as theDVD). The HDD 414, magnetic FDD 416 and optical disk drive 420 can beconnected to the system bus 408 by a hard disk drive interface 424, amagnetic disk drive interface 426 and an optical drive interface 428,respectively. The hard disk drive interface 424 for external driveimplementations comprises at least one or both of Universal Serial Bus(USB) and Institute of Electrical and Electronics Engineers (IEEE) 1394interface technologies. Other external drive connection technologies arewithin contemplation of the embodiments described herein.

The drives and their associated computer-readable storage media providenonvolatile storage of data, data structures, computer-executableinstructions, and so forth. For the computer 402, the drives and storagemedia accommodate the storage of any data in a suitable digital format.Although the description of computer-readable storage media above refersto a hard disk drive (HDD), a removable magnetic diskette, and aremovable optical media such as a CD or DVD, it should be appreciated bythose skilled in the art that other types of storage media which arereadable by a computer, such as zip drives, magnetic cassettes, flashmemory cards, cartridges, and the like, can also be used in the exampleoperating environment, and further, that any such storage media cancontain computer-executable instructions for performing the methodsdescribed herein.

A number of program modules can be stored in the drives and RAM 412,comprising an operating system 430, one or more application programs432, other program modules 434 and program data 436. All or portions ofthe operating system, applications, modules, and/or data can also becached in the RAM 412. The systems and methods described herein can beimplemented utilizing various commercially available operating systemsor combinations of operating systems.

A user can enter commands and information into the computer 402 throughone or more wired/wireless input devices, e.g., a keyboard 438 and apointing device, such as a mouse 440. Other input devices (not shown)can comprise a microphone, an infrared (IR) remote control, a joystick,a game pad, a stylus pen, touch screen or the like. These and otherinput devices are often connected to the processing unit 404 through aninput device interface 442 that can be coupled to the system bus 408,but can be connected by other interfaces, such as a parallel port, anIEEE 1394 serial port, a game port, a universal serial bus (USB) port,an IR interface, etc.

A monitor 444 or other type of display device can be also connected tothe system bus 408 via an interface, such as a video adapter 446. Itwill also be appreciated that in alternative embodiments, a monitor 444can also be any display device (e.g., another computer having a display,a smart phone, a tablet computer, etc.) for receiving displayinformation associated with computer 402 via any communication means,including via the Internet and cloud-based networks. In addition to themonitor 444, a computer typically comprises other peripheral outputdevices (not shown), such as speakers, printers, etc.

The computer 402 can operate in a networked environment using logicalconnections via wired and/or wireless communications to one or moreremote computers, such as a remote computer(s) 448. The remotecomputer(s) 448 can be a workstation, a server computer, a router, apersonal computer, portable computer, microprocessor-based entertainmentappliance, a peer device or other common network node, and typicallycomprises many or all of the elements described relative to the computer402, although, for purposes of brevity, only a remote memory/storagedevice 450 is illustrated. The logical connections depicted comprisewired/wireless connectivity to a local area network (LAN) 452 and/orlarger networks, e.g., a wide area network (WAN) 454. Such LAN and WANnetworking environments are commonplace in offices and companies, andfacilitate enterprise-wide computer networks, such as intranets, all ofwhich can connect to a global communications network, e.g., theInternet.

When used in a LAN networking environment, the computer 402 can beconnected to the LAN 452 through a wired and/or wireless communicationnetwork interface or adapter 456. The adapter 456 can facilitate wiredor wireless communication to the LAN 452, which can also comprise awireless AP disposed thereon for communicating with the adapter 456.

When used in a WAN networking environment, the computer 402 can comprisea modem 458 or can be connected to a communications server on the WAN454 or has other means for establishing communications over the WAN 454,such as by way of the Internet. The modem 458, which can be internal orexternal and a wired or wireless device, can be connected to the systembus 408 via the input device interface 442. In a networked environment,program modules depicted relative to the computer 402 or portionsthereof, can be stored in the remote memory/storage device 450. It willbe appreciated that the network connections shown are example and othermeans of establishing a communications link between the computers can beused.

The computer 402 can be operable to communicate with any wirelessdevices or entities operatively disposed in wireless communication,e.g., a printer, scanner, desktop and/or portable computer, portabledata assistant, communications satellite, any piece of equipment orlocation associated with a wirelessly detectable tag (e.g., a kiosk,news stand, restroom), and telephone. This can comprise WirelessFidelity (Wi-Fi) and BLUETOOTH® wireless technologies. Thus, thecommunication can be a predefined structure as with a conventionalnetwork or simply an ad hoc communication between at least two devices.

Wi-Fi can allow connection to the Internet from a couch at home, a bedin a hotel room or a conference room at work, without wires. Wi-Fi is awireless technology similar to that used in a cell phone that enablessuch devices, e.g., computers, to send and receive data indoors and out;anywhere within the range of a base station. Wi-Fi networks use radiotechnologies called IEEE 802.11 (a, b, g, n, ac, ag, etc.) to providesecure, reliable, fast wireless connectivity. A Wi-Fi network can beused to connect computers to each other, to the Internet, and to wirednetworks (which can use IEEE 802.3 or Ethernet). Wi-Fi networks operatein the unlicensed 2.4 and 5 GHz radio bands for example or with productsthat contain both bands (dual band), so the networks can providereal-world performance similar to the basic 10BaseT wired Ethernetnetworks used in many offices.

Turning now to FIG. 6, an embodiment 500 of a mobile network platform510 is shown that is an example of network elements 150, 152, 154, 156,and/or VNEs 330, 332, 334, etc. For example, platform 510 can facilitatein whole or in part presentation of XR advertisements and/oradvertisement packages. In one or more embodiments, the mobile networkplatform 510 can generate and receive signals transmitted and receivedby base stations or access points such as base station or access point122. Generally, mobile network platform 510 can comprise components,e.g., nodes, gateways, interfaces, servers, or disparate platforms, thatfacilitate both packet-switched (PS) (e.g., internet protocol (IP),frame relay, asynchronous transfer mode (ATM)) and circuit-switched (CS)traffic (e.g., voice and data), as well as control generation fornetworked wireless telecommunication. As a non-limiting example, mobilenetwork platform 510 can be included in telecommunications carriernetworks, and can be considered carrier-side components as discussedelsewhere herein. Mobile network platform 510 comprises CS gatewaynode(s) 512 which can interface CS traffic received from legacy networkslike telephony network(s) 540 (e.g., public switched telephone network(PSTN), or public land mobile network (PLMN)) or a signaling system #7(SS7) network 560. CS gateway node(s) 512 can authorize and authenticatetraffic (e.g., voice) arising from such networks. Additionally, CSgateway node(s) 512 can access mobility, or roaming, data generatedthrough SS7 network 560; for instance, mobility data stored in a visitedlocation register (VLR), which can reside in memory 530. Moreover, CSgateway node(s) 512 interfaces CS-based traffic and signaling and PSgateway node(s) 518. As an example, in a 3GPP UMTS network, CS gatewaynode(s) 512 can be realized at least in part in gateway GPRS supportnode(s) (GGSN). It should be appreciated that functionality and specificoperation of CS gateway node(s) 512, PS gateway node(s) 518, and servingnode(s) 516, is provided and dictated by radio technology(ies) utilizedby mobile network platform 510 for telecommunication over a radio accessnetwork 520 with other devices, such as a radiotelephone 575.

In addition to receiving and processing CS-switched traffic andsignaling, PS gateway node(s) 518 can authorize and authenticatePS-based data sessions with served mobile devices. Data sessions cancomprise traffic, or content(s), exchanged with networks external to themobile network platform 510, like wide area network(s) (WANs) 550,enterprise network(s) 570, and service network(s) 580, which can beembodied in local area network(s) (LANs), can also be interfaced withmobile network platform 510 through PS gateway node(s) 518. It is to benoted that WANs 550 and enterprise network(s) 570 can embody, at leastin part, a service network(s) like IP multimedia subsystem (IMS). Basedon radio technology layer(s) available in technology resource(s) orradio access network 520, PS gateway node(s) 518 can generate packetdata protocol contexts when a data session is established; other datastructures that facilitate routing of packetized data also can begenerated. To that end, in an aspect, PS gateway node(s) 518 cancomprise a tunnel interface (e.g., tunnel termination gateway (TTG) in3GPP UMTS network(s) (not shown)) which can facilitate packetizedcommunication with disparate wireless network(s), such as Wi-Finetworks.

In embodiment 500, mobile network platform 510 also comprises servingnode(s) 516 that, based upon available radio technology layer(s) withintechnology resource(s) in the radio access network 520, convey thevarious packetized flows of data streams received through PS gatewaynode(s) 518. It is to be noted that for technology resource(s) that relyprimarily on CS communication, server node(s) can deliver trafficwithout reliance on PS gateway node(s) 518; for example, server node(s)can embody at least in part a mobile switching center. As an example, ina 3GPP UMTS network, serving node(s) 516 can be embodied in serving GPRSsupport node(s) (SGSN).

For radio technologies that exploit packetized communication, server(s)514 in mobile network platform 510 can execute numerous applicationsthat can generate multiple disparate packetized data streams or flows,and manage (e.g., schedule, queue, format . . . ) such flows. Suchapplication(s) can comprise add-on features to standard services (forexample, provisioning, billing, customer support . . . ) provided bymobile network platform 510. Data streams (e.g., content(s) that arepart of a voice call or data session) can be conveyed to PS gatewaynode(s) 518 for authorization/authentication and initiation of a datasession, and to serving node(s) 516 for communication thereafter. Inaddition to application server, server(s) 514 can comprise utilityserver(s), a utility server can comprise a provisioning server, anoperations and maintenance server, a security server that can implementat least in part a certificate authority and firewalls as well as othersecurity mechanisms, and the like. In an aspect, security server(s)secure communication served through mobile network platform 510 toensure network's operation and data integrity in addition toauthorization and authentication procedures that CS gateway node(s) 512and PS gateway node(s) 518 can enact. Moreover, provisioning server(s)can provision services from external network(s) like networks operatedby a disparate service provider; for instance, WAN 550 or GlobalPositioning System (GPS) network(s) (not shown). Provisioning server(s)can also provision coverage through networks associated to mobilenetwork platform 510 (e.g., deployed and operated by the same serviceprovider), such as the distributed antennas networks shown in FIG. 2that enhance wireless service coverage by providing more networkcoverage.

It is to be noted that server(s) 514 can comprise one or more processorsconfigured to confer at least in part the functionality of mobilenetwork platform 510. To that end, the one or more processor can executecode instructions stored in memory 530, for example. It is should beappreciated that server(s) 514 can comprise a content manager, whichoperates in substantially the same manner as described hereinbefore.

In example embodiment 500, memory 530 can store information related tooperation of mobile network platform 510. Other operational informationcan comprise provisioning information of mobile devices served throughmobile network platform 510, subscriber databases; applicationintelligence, pricing schemes, e.g., promotional rates, flat-rateprograms, couponing campaigns; technical specification(s) consistentwith telecommunication protocols for operation of disparate radio, orwireless, technology layers; and so forth. Memory 530 can also storeinformation from at least one of telephony network(s) 540, WAN 550, SS7network 560, or enterprise network(s) 570. In an aspect, memory 530 canbe, for example, accessed as part of a data store component or as aremotely connected memory store.

In order to provide a context for the various aspects of the disclosedsubject matter, FIG. 6, and the following discussion, are intended toprovide a brief, general description of a suitable environment in whichthe various aspects of the disclosed subject matter can be implemented.While the subject matter has been described above in the general contextof computer-executable instructions of a computer program that runs on acomputer and/or computers, those skilled in the art will recognize thatthe disclosed subject matter also can be implemented in combination withother program modules. Generally, program modules comprise routines,programs, components, data structures, etc. that perform particulartasks and/or implement particular abstract data types.

Turning now to FIG. 7, an illustrative embodiment of a communicationdevice 600 is shown. The communication device 600 can serve as anillustrative embodiment of devices such as data terminals 114, mobiledevices 124, vehicle 126, display devices 144 or other client devicesfor communication via either communications network 125. For example,computing device 600 can facilitate in whole or in part presentation ofXR advertisements and/or advertisement packages.

The communication device 600 can comprise a wireline and/or wirelesstransceiver 602 (herein transceiver 602), a user interface (UI) 604, apower supply 614, a location receiver 616, a motion sensor 618, anorientation sensor 620, and a controller 606 for managing operationsthereof. The transceiver 602 can support short-range or long-rangewireless access technologies such as Bluetooth®, ZigBee®, WiFi, DECT, orcellular communication technologies, just to mention a few (Bluetooth®and ZigBee® are trademarks registered by the Bluetooth® Special InterestGroup and the ZigBee® Alliance, respectively). Cellular technologies caninclude, for example, CDMA-1X, UMTS/HSDPA, GSM/GPRS, TDMA/EDGE, EV/DO,WiMAX, SDR, LTE, as well as other next generation wireless communicationtechnologies as they arise. The transceiver 602 can also be adapted tosupport circuit-switched wireline access technologies (such as PSTN),packet-switched wireline access technologies (such as TCP/IP, VoIP,etc.), and combinations thereof.

The UI 604 can include a depressible or touch-sensitive keypad 608 witha navigation mechanism such as a roller ball, a joystick, a mouse, or anavigation disk for manipulating operations of the communication device600. The keypad 608 can be an integral part of a housing assembly of thecommunication device 600 or an independent device operably coupledthereto by a tethered wireline interface (such as a USB cable) or awireless interface supporting for example Bluetooth®. The keypad 608 canrepresent a numeric keypad commonly used by phones, and/or a QWERTYkeypad with alphanumeric keys. The UI 604 can further include a display610 such as monochrome or color LCD (Liquid Crystal Display), OLED(Organic Light Emitting Diode) or other suitable display technology forconveying images to an end user of the communication device 600. In anembodiment where the display 610 is touch-sensitive, a portion or all ofthe keypad 608 can be presented by way of the display 610 withnavigation features.

The display 610 can use touch screen technology to also serve as a userinterface for detecting user input. As a touch screen display, thecommunication device 600 can be adapted to present a user interfacehaving graphical user interface (GUI) elements that can be selected by auser with a touch of a finger. The display 610 can be equipped withcapacitive, resistive or other forms of sensing technology to detect howmuch surface area of a user's finger has been placed on a portion of thetouch screen display. This sensing information can be used to controlthe manipulation of the GUI elements or other functions of the userinterface. The display 610 can be an integral part of the housingassembly of the communication device 600 or an independent devicecommunicatively coupled thereto by a tethered wireline interface (suchas a cable) or a wireless interface.

The UI 604 can also include an audio system 612 that utilizes audiotechnology for conveying low volume audio (such as audio heard inproximity of a human ear) and high volume audio (such as speakerphonefor hands free operation). The audio system 612 can further include amicrophone for receiving audible signals of an end user. The audiosystem 612 can also be used for voice recognition applications. The UI604 can further include an image sensor 613 such as a charged coupleddevice (CCD) camera for capturing still or moving images.

The power supply 614 can utilize common power management technologiessuch as replaceable and rechargeable batteries, supply regulationtechnologies, and/or charging system technologies for supplying energyto the components of the communication device 600 to facilitatelong-range or short-range portable communications. Alternatively, or incombination, the charging system can utilize external power sources suchas DC power supplied over a physical interface such as a USB port orother suitable tethering technologies.

The location receiver 616 can utilize location technology such as aglobal positioning system (GPS) receiver capable of assisted GPS foridentifying a location of the communication device 600 based on signalsgenerated by a constellation of GPS satellites, which can be used forfacilitating location services such as navigation. The motion sensor 618can utilize motion sensing technology such as an accelerometer, agyroscope, or other suitable motion sensing technology to detect motionof the communication device 600 in three-dimensional space. Theorientation sensor 620 can utilize orientation sensing technology suchas a magnetometer to detect the orientation of the communication device600 (north, south, west, and east, as well as combined orientations indegrees, minutes, or other suitable orientation metrics).

The communication device 600 can use the transceiver 602 to alsodetermine a proximity to a cellular, WiFi, Bluetooth®, or other wirelessaccess points by sensing techniques such as utilizing a received signalstrength indicator (RSSI) and/or signal time of arrival (TOA) or time offlight (TOF) measurements. The controller 606 can utilize computingtechnologies such as a microprocessor, a digital signal processor (DSP),programmable gate arrays, application specific integrated circuits,and/or a video processor with associated storage memory such as Flash,ROM, RAM, SRAM, DRAM or other storage technologies for executingcomputer instructions, controlling, and processing data supplied by theaforementioned components of the communication device 600.

Other components not shown in FIG. 7 can be used in one or moreembodiments of the subject disclosure. For instance, the communicationdevice 600 can include a slot for adding or removing an identity modulesuch as a Subscriber Identity Module (SIM) card or Universal IntegratedCircuit Card (UICC). SIM or UICC cards can be used for identifyingsubscriber services, executing programs, storing subscriber data, and soon.

The terms “first,” “second,” “third,” and so forth, as used in theclaims, unless otherwise clear by context, is for clarity only anddoesn't otherwise indicate or imply any order in time. For instance, “afirst determination,” “a second determination,” and “a thirddetermination,” does not indicate or imply that the first determinationis to be made before the second determination, or vice versa, etc.

In the subject specification, terms such as “store,” “storage,” “datastore,” data storage,” “database,” and substantially any otherinformation storage component relevant to operation and functionality ofa component, refer to “memory components,” or entities embodied in a“memory” or components comprising the memory. It will be appreciatedthat the memory components described herein can be either volatilememory or nonvolatile memory, or can comprise both volatile andnonvolatile memory, by way of illustration, and not limitation, volatilememory, non-volatile memory, disk storage, and memory storage. Further,nonvolatile memory can be included in read only memory (ROM),programmable ROM (PROM), electrically programmable ROM (EPROM),electrically erasable ROM (EEPROM), or flash memory. Volatile memory cancomprise random access memory (RAM), which acts as external cachememory. By way of illustration and not limitation, RAM is available inmany forms such as synchronous RAM (SRAM), dynamic RAM (DRAM),synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhancedSDRAM (ESDRAM), Synchlink DRAM (SLDRAM), and direct Rambus RAM (DRRAM).Additionally, the disclosed memory components of systems or methodsherein are intended to comprise, without being limited to comprising,these and any other suitable types of memory.

Moreover, it will be noted that the disclosed subject matter can bepracticed with other computer system configurations, comprisingsingle-processor or multiprocessor computer systems, mini-computingdevices, mainframe computers, as well as personal computers, hand-heldcomputing devices (e.g., PDA, phone, smartphone, watch, tabletcomputers, netbook computers, etc.), microprocessor-based orprogrammable consumer or industrial electronics, and the like. Theillustrated aspects can also be practiced in distributed computingenvironments where tasks are performed by remote processing devices thatare linked through a communications network; however, some if not allaspects of the subject disclosure can be practiced on stand-alonecomputers. In a distributed computing environment, program modules canbe located in both local and remote memory storage devices.

In one or more embodiments, information regarding use of services can begenerated including services being accessed, media consumption history,user preferences, and so forth. This information can be obtained byvarious methods including user input, detecting types of communications(e.g., video content vs. audio content), analysis of content streams,sampling, and so forth. The generating, obtaining and/or monitoring ofthis information can be responsive to an authorization provided by theuser. In one or more embodiments, an analysis of data can be subject toauthorization from user(s) associated with the data, such as an opt-in,an opt-out, acknowledgement requirements, notifications, selectiveauthorization based on types of data, and so forth.

Some of the embodiments described herein can also employ artificialintelligence (AI) to facilitate automating one or more featuresdescribed herein. The embodiments (e.g., in connection withautomatically identifying acquired cell sites that provide a maximumvalue/benefit after addition to an existing communication network) canemploy various AI-based schemes for carrying out various embodimentsthereof. Moreover, the classifier can be employed to determine a rankingor priority of each cell site of the acquired network. A classifier is afunction that maps an input attribute vector, x=(x1, x2, x3, x4, . . . ,xn), to a confidence that the input belongs to a class, that is,f(x)=confidence (class). Such classification can employ a probabilisticand/or statistical-based analysis (e.g., factoring into the analysisutilities and costs) to determine or infer an action that a user desiresto be automatically performed. A support vector machine (SVM) is anexample of a classifier that can be employed. The SVM operates byfinding a hypersurface in the space of possible inputs, which thehypersurface attempts to split the triggering criteria from thenon-triggering events. Intuitively, this makes the classificationcorrect for testing data that is near, but not identical to trainingdata. Other directed and undirected model classification approachescomprise, e.g., naïve Bayes, Bayesian networks, decision trees, neuralnetworks, fuzzy logic models, and probabilistic classification modelsproviding different patterns of independence can be employed.Classification as used herein also is inclusive of statisticalregression that is utilized to develop models of priority.

As will be readily appreciated, one or more of the embodiments canemploy classifiers that are explicitly trained (e.g., via a generictraining data) as well as implicitly trained (e.g., via observing UEbehavior, operator preferences, historical information, receivingextrinsic information). For example, SVMs can be configured via alearning or training phase within a classifier constructor and featureselection module. Thus, the classifier(s) can be used to automaticallylearn and perform a number of functions, including but not limited todetermining according to predetermined criteria which of the acquiredcell sites will benefit a maximum number of subscribers and/or which ofthe acquired cell sites will add minimum value to the existingcommunication network coverage, etc.

As used in some contexts in this application, in some embodiments, theterms “component,” “system” and the like are intended to refer to, orcomprise, a computer-related entity or an entity related to anoperational apparatus with one or more specific functionalities, whereinthe entity can be either hardware, a combination of hardware andsoftware, software, or software in execution. As an example, a componentmay be, but is not limited to being, a process running on a processor, aprocessor, an object, an executable, a thread of execution,computer-executable instructions, a program, and/or a computer. By wayof illustration and not limitation, both an application running on aserver and the server can be a component. One or more components mayreside within a process and/or thread of execution and a component maybe localized on one computer and/or distributed between two or morecomputers. In addition, these components can execute from variouscomputer readable media having various data structures stored thereon.The components may communicate via local and/or remote processes such asin accordance with a signal having one or more data packets (e.g., datafrom one component interacting with another component in a local system,distributed system, and/or across a network such as the Internet withother systems via the signal). As another example, a component can be anapparatus with specific functionality provided by mechanical partsoperated by electric or electronic circuitry, which is operated by asoftware or firmware application executed by a processor, wherein theprocessor can be internal or external to the apparatus and executes atleast a part of the software or firmware application. As yet anotherexample, a component can be an apparatus that provides specificfunctionality through electronic components without mechanical parts,the electronic components can comprise a processor therein to executesoftware or firmware that confers at least in part the functionality ofthe electronic components. While various components have beenillustrated as separate components, it will be appreciated that multiplecomponents can be implemented as a single component, or a singlecomponent can be implemented as multiple components, without departingfrom example embodiments.

Further, the various embodiments can be implemented as a method,apparatus or article of manufacture using standard programming and/orengineering techniques to produce software, firmware, hardware or anycombination thereof to control a computer to implement the disclosedsubject matter. The term “article of manufacture” as used herein isintended to encompass a computer program accessible from anycomputer-readable device or computer-readable storage/communicationsmedia. For example, computer readable storage media can include, but arenot limited to, magnetic storage devices (e.g., hard disk, floppy disk,magnetic strips), optical disks (e.g., compact disk (CD), digitalversatile disk (DVD)), smart cards, and flash memory devices (e.g.,card, stick, key drive). Of course, those skilled in the art willrecognize many modifications can be made to this configuration withoutdeparting from the scope or spirit of the various embodiments.

In addition, the words “example” and “exemplary” are used herein to meanserving as an instance or illustration. Any embodiment or designdescribed herein as “example” or “exemplary” is not necessarily to beconstrued as preferred or advantageous over other embodiments ordesigns. Rather, use of the word example or exemplary is intended topresent concepts in a concrete fashion. As used in this application, theterm “or” is intended to mean an inclusive “or” rather than an exclusive“or”. That is, unless specified otherwise or clear from context, “Xemploys A or B” is intended to mean any of the natural inclusivepermutations. That is, if X employs A; X employs B; or X employs both Aand B, then “X employs A or B” is satisfied under any of the foregoinginstances. In addition, the articles “a” and “an” as used in thisapplication and the appended claims should generally be construed tomean “one or more” unless specified otherwise or clear from context tobe directed to a singular form.

Moreover, terms such as “user equipment,” “mobile station,” “mobile,”subscriber station,” “access terminal,” “terminal,” “handset,” “mobiledevice” (and/or terms representing similar terminology) can refer to awireless device utilized by a subscriber or user of a wirelesscommunication service to receive or convey data, control, voice, video,sound, gaming or substantially any data-stream or signaling-stream. Theforegoing terms are utilized interchangeably herein and with referenceto the related drawings.

Furthermore, the terms “user,” “subscriber,” “customer,” “consumer” andthe like are employed interchangeably throughout, unless contextwarrants particular distinctions among the terms. It should beappreciated that such terms can refer to human entities or automatedcomponents supported through artificial intelligence (e.g., a capacityto make inference based, at least, on complex mathematical formalisms),which can provide simulated vision, sound recognition and so forth.

As employed herein, the term “processor” can refer to substantially anycomputing processing unit or device comprising, but not limited tocomprising, single-core processors; single-processors with softwaremultithread execution capability; multi-core processors; multi-coreprocessors with software multithread execution capability; multi-coreprocessors with hardware multithread technology; parallel platforms; andparallel platforms with distributed shared memory. Additionally, aprocessor can refer to an integrated circuit, an application specificintegrated circuit (ASIC), a digital signal processor (DSP), a fieldprogrammable gate array (FPGA), a programmable logic controller (PLC), acomplex programmable logic device (CPLD), a discrete gate or transistorlogic, discrete hardware components or any combination thereof designedto perform the functions described herein. Processors can exploitnano-scale architectures such as, but not limited to, molecular andquantum-dot based transistors, switches and gates, in order to optimizespace usage or enhance performance of user equipment. A processor canalso be implemented as a combination of computing processing units.

As used herein, terms such as “data storage,” data storage,” “database,”and substantially any other information storage component relevant tooperation and functionality of a component, refer to “memorycomponents,” or entities embodied in a “memory” or components comprisingthe memory. It will be appreciated that the memory components orcomputer-readable storage media, described herein can be either volatilememory or nonvolatile memory or can include both volatile andnonvolatile memory.

What has been described above includes mere examples of variousembodiments. It is, of course, not possible to describe everyconceivable combination of components or methodologies for purposes ofdescribing these examples, but one of ordinary skill in the art canrecognize that many further combinations and permutations of the presentembodiments are possible. Accordingly, the embodiments disclosed and/orclaimed herein are intended to embrace all such alterations,modifications and variations that fall within the spirit and scope ofthe appended claims. Furthermore, to the extent that the term “includes”is used in either the detailed description or the claims, such term isintended to be inclusive in a manner similar to the term “comprising” as“comprising” is interpreted when employed as a transitional word in aclaim.

In addition, a flow diagram may include a “start” and/or “continue”indication. The “start” and “continue” indications reflect that thesteps presented can optionally be incorporated in or otherwise used inconjunction with other routines. In this context, “start” indicates thebeginning of the first step presented and may be preceded by otheractivities not specifically shown. Further, the “continue” indicationreflects that the steps presented may be performed multiple times and/ormay be succeeded by other activities not specifically shown. Further,while a flow diagram indicates a particular ordering of steps, otherorderings are likewise possible provided that the principles ofcausality are maintained.

As may also be used herein, the term(s) “operably coupled to”, “coupledto”, and/or “coupling” includes direct coupling between items and/orindirect coupling between items via one or more intervening items. Suchitems and intervening items include, but are not limited to, junctions,communication paths, components, circuit elements, circuits, functionalblocks, and/or devices. As an example of indirect coupling, a signalconveyed from a first item to a second item may be modified by one ormore intervening items by modifying the form, nature or format ofinformation in a signal, while one or more elements of the informationin the signal are nevertheless conveyed in a manner than can berecognized by the second item. In a further example of indirectcoupling, an action in a first item can cause a reaction on the seconditem, as a result of actions and/or reactions in one or more interveningitems.

Although specific embodiments have been illustrated and describedherein, it should be appreciated that any arrangement which achieves thesame or similar purpose may be substituted for the embodiments describedor shown by the subject disclosure. The subject disclosure is intendedto cover any and all adaptations or variations of various embodiments.Combinations of the above embodiments, and other embodiments notspecifically described herein, can be used in the subject disclosure.For instance, one or more features from one or more embodiments can becombined with one or more features of one or more other embodiments. Inone or more embodiments, features that are positively recited can alsobe negatively recited and excluded from the embodiment with or withoutreplacement by another structural and/or functional feature. The stepsor functions described with respect to the embodiments of the subjectdisclosure can be performed in any order. The steps or functionsdescribed with respect to the embodiments of the subject disclosure canbe performed alone or in combination with other steps or functions ofthe subject disclosure, as well as from other embodiments or from othersteps that have not been described in the subject disclosure. Further,more than or less than all of the features described with respect to anembodiment can also be utilized.

What is claimed is:
 1. A method comprising: obtaining, by a processingsystem having a processor, an advertisement package for a product,wherein the advertisement package defines an interactive extendedreality advertisement for the product, and wherein the advertisementpackage includes a plurality of optional features each comprising aspace requirement for inclusion in a three-dimensional advertising spaceof an extended reality environment of a first user; creating, by theprocessing system, a first interactive extended reality advertisementfor the product by choosing a first selected feature of the plurality ofoptional features according to first information relating to the firstuser; presenting, by the processing system, the first interactiveextended reality advertisement for the product to a first userequipment; and modifying, by the processing system, the firstinteractive extended reality advertisement to increase interaction withthe first interactive extended reality advertisement by the first user.2. The method of claim 1, further comprising obtaining, by theprocessing system, the first information, the first informationregarding the user, the first user equipment, a first user environment,or any combination thereof.
 3. The method of claim 1, wherein themodifying is performed in accordance with monitoring the interaction bythe processing system during the presenting.
 4. The method of claim 3,further including modifying, by the processing system in accordance withthe monitoring, the advertisement package for the product.
 5. The methodof claim 1, wherein the modifying comprises choosing a second selectedfeature of the plurality of optional features according to theinteraction of the first user during the presenting and including thesecond selected feature in the first interactive extended realityadvertisement for the product during the presenting.
 6. The method ofclaim 1, further including: receiving, by the processing system, anidentification of a second user; obtaining, by the processing system,second information about the second user, a second user equipment, and asecond user environment; and adapting, by the processing system, thefirst interactive extended reality advertisement for the productaccording to the second information, thereby creating an adapted firstinteractive extended reality advertisement for the product.
 7. Themethod of claim 6, further including: presenting, by the processingsystem, the adapted first interactive extended reality advertisement forthe product to the second user equipment.
 8. The method of claim 1,further including: obtaining, by the processing system, secondinformation about a second user, a second user equipment, and a seconduser environment; and creating, by the processing system, a secondinteractive extended reality advertisement for the product by choosing asecond selected feature of the plurality of optional features accordingto the second information, wherein the second interactive extendedreality advertisement for the product is different from the firstinteractive extended reality advertisement for the product.
 9. Themethod of claim 8, further including: presenting, by the processingsystem, the second interactive extended reality advertisement for theproduct to the second user equipment.
 10. The method of claim 1, whereinthe creating the first interactive extended reality advertisement forthe product further includes customizing the first selected featureaccording to the first information.
 11. A device comprising: aprocessing system including a processor; and a memory that storesexecutable instructions that, when executed by the processing system,facilitate performance of operations, the operations comprising:obtaining an advertisement package for a product, wherein theadvertisement package defines an interactive extended realityadvertisement for the product, and wherein the advertisement packageincludes a plurality of optional features each comprising a spacerequirement for inclusion in a three-dimensional advertising space of anextended reality environment of a first user; creating a firstinteractive extended reality advertisement for the product by choosing afirst selected feature of the plurality of optional features accordingto first information relating to the first user; and modifying the firstinteractive extended reality advertisement to increase interaction withthe first interactive extended reality advertisement by the first user.12. The device of claim 11, wherein the operations further compriseobtaining, by the processing system, the first information, the firstinformation regarding the user, a first user equipment, a first userenvironment, or any combination thereof.
 13. The device of claim 12,wherein the operations further comprise: presenting the firstinteractive extended reality advertisement for the product to the firstuser equipment.
 14. The device of claim 13, wherein the modifying isperformed in accordance with monitoring the interaction by theprocessing system during the presenting.
 15. The device of claim 11,wherein the operations further comprise: receiving an identification ofa second user; obtaining second information about the second user, asecond user equipment, and a second user environment; and adapting thefirst interactive extended reality advertisement for the productaccording to the second information, thereby creating an adapted firstinteractive extended reality advertisement for the product.
 16. Thedevice of claim 11, wherein the operations further comprise: obtainingsecond information about a second user, a second user equipment, and asecond user environment; and creating a second interactive extendedreality advertisement for the product by choosing a second selectedfeature of the plurality of optional features according to the secondinformation, wherein the second interactive extended realityadvertisement for the product is different from the first interactiveextended reality advertisement for the product.
 17. A non-transitorymachine-readable medium comprising executable instructions that, whenexecuted by a processing system including a processor, facilitateperformance of operations at a storage device, comprising: obtaining anadvertisement package for a product, wherein the advertisement packagedefines an interactive extended reality advertisement for the product,and wherein the advertisement package includes a plurality of optionalfeatures each comprising a space requirement for inclusion in athree-dimensional advertising space of an extended reality environmentof a first user; creating a first interactive extended realityadvertisement for the product by choosing a first selected feature ofthe plurality of optional features according to first informationrelating to the first user; and modifying the first interactive extendedreality advertisement to increase interaction with the first interactiveextended reality advertisement by the first user.
 18. The non-transitorymachine-readable medium of claim 17, wherein the operations furthercomprise obtaining, by the processing system, the first information, thefirst information regarding the user, a first user equipment, a firstuser environment, or any combination thereof.
 19. The non-transitorymachine-readable medium of claim 18, wherein the operations furthercomprise: presenting the first interactive extended realityadvertisement for the product to the first user equipment.
 20. Thenon-transitory machine-readable medium of claim 19, wherein themodifying is performed in accordance with monitoring the interaction bythe processing system during the presenting.